NUTRILITE “Little Bits” Program Received Best Practices Award

The Amway NUTRILITE Little Bits program in Mexico was recently recognized with the 2011 Corporate Citizenship Best Practices Responsabilidad Social Empresarial award from the Mexican Center for Philanthropy (CEMEFI).

Little Bits is a micronutrient powder that can be sprinkled over any food, and contains 16 vitamins and minerals designed to provide much-needed nourishment to young children who suffer from chronic malnutrition. A team from Amway’s Corporate Citizenship department has been working with Mexican non-profit organizations to bring Little Bits to impoverished areas of the country where malnutrition is a major problem.

Amway Mexico Marketing Manager Florentino Gutiérrez feels the recognition pushes us even further toward improving the health of children in Mexico and beyond. “Receiving this important award reinforces our commitment and encourages us to continue with this project and take it to other places to contribute to the healthy development of children in Mexico and around the world,” he said.

In fact, the program is expanding and recently launched in Zambia, where 175 local children there are also now receiving Little Bits. (Note: Little Bits is not available for retail sales; it is only distributed through Amway’s proprietary program.)

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